Carlsbad, CA (PRWEB) May 8, 2008

In the quest to provide great tasting, healthy options to people with active lifestyles, Designer Whey has entered into an agreement to market their #1 selling* whey protein powders in the top 225 locations of 24 Hour Fitness health clubs in the United States.

This partnership will make Designer Whey’s innovative range of products available for sale to fitness enthusiasts through 24 Hour Fitness health club locations. 24 Hour Fitness members can now discover great tasting whey protein powder to use for weight management and to enhance muscle performance.

Delicious Designer Whey products include All Natural Double Chocolate, All Natural French Vanilla and Weight Control Vanilla and Weight Control Chocolate. Members who use Designer Whey protein powders before and after workouts will experience better strength, better power, better muscle recovery, better health and performance.**

“We are excited to team-up with 24 Hour Fitness, the largest privately-owned health club chain in the world,” commented David Jenkins, NEXT Proteins’ CEO, “Designer Whey protein powders are ideal to help 24 Hour Fitness gym members reach their fitness goals, and we’re thrilled to play a part in their success.”

For more information on Designer Whey’s complete line of protein powders, visit http://www.designerwhey.com. Also online, learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.

Consumers or media members looking to try a free sample of Designer Whey protein can log onto http://www.designerwhey.com/samples.

*Based on AC Nielsen sales monitoring for 52 weeks ending February 23, 2008, Designer Whey brand is #1 in Unit Sales for high protein powder in US-FOOD.

**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g per kg of body weight per day or .68g per pound of body weight per day (For example: a 150 lb woman needs 102 grams of protein per day) during weight loss. – Layman, Donald K., Journal of the American College of Nutrition

About Whey Protein & Designer Whey

Whey protein has been called the ultimate functional food. The revolutionary benefit of Designer Whey